From May 20 to May 23 of this year, as part of a periodic media campaign to raise awareness and inform the public about deposit insurance, the Fund conducted awareness-raising events for responsible persons of the Fund’s member credit institutions and their branches in the centers of the main regions of the Republic of Tajikistan (Khujand, Bokhtar, Kulyab and Garm).
These activities were aimed at fulfilling the following tasks::
Informing employees: providing employees of headdresses and regional branches of credit institutions with the necessary information about the main indicators of the deposit and savings insurance system;
Supply of new promotional materials: distribution and placement of booklets, information leaflets and the emblem of membership in the foundation (in Tajik and Russian).
In total, 48 regional branches of the Fund’s member credit institutions took part in the event.
A meeting was held with more than a hundred employees of the head office and branches of credit institutions. During the meeting, the participants were provided with information on the functioning of the deposit and savings insurance system, the mandatory object of insurance and insured depositors, the amount and procedure for paying compensation in the event of an insured event.
The participants emphasized the imperative need to provide information materials to clients, especially when concluding agreements on opening deposit and savings accounts.
At the same time, the Fund distributed printed advertising and information materials (booklets, information leaflets and self-adhesive logos of the fund) to the head offices of banks and branches for their placement in prominent and accessible places of the credit institution (in cash desks, on information signs and at the entrance to the building).
Direct meetings have shown that the basic level of knowledge of employees of branches of credit institutions about the deposit protection mechanism is satisfactory. In turn, employees of credit institutions noted that the updated forms of brochures and flyers with their detailed information greatly simplify the process of explaining and providing information to customers.
The regional events made it possible to strengthen direct cooperation between the Fund and branches of the Fund’s member credit institutions in the regions, and to raise public awareness and awareness of the functioning of the deposit and savings insurance system.
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